8 Must-See European Factory Tours (2024)

When it’s made in Europe, it’s usually something special.From world-renowned beers to luxury automobiles, Europe has a knack for handcrafting greatness.Get a behind-the-scenes look at some of the factories and museums you can tour while in Europe.

Interactive Map

1/

Fragonard perfume factory, France

Get a whiff of France’s Fragonard perfume with a tour of their 300-year-old factory. See what goes into the look and smell of one of the most popular perfume companies in the world as they share their story during these free guided tours.

2/

Volkswagen Factory & Museum at Autostadt, Wolfsburg, Germany

See just how far the legendary German automaker Volkswagen has come while on a tour of their Wolfsburg factory. Follow the production steps from the press shop to the assembly line in just about two hours and go home with a greater appreciation of how their cars come together.

3/

Heineken Experience, Amsterdam, Netherlands

No trip to Amsterdam is complete without the true Heineken Experience. More than a museum, the Heineken Experience is a hands-on tour of one of the largest beer producers in the world. The end of the tour is topped off with enjoying two cold glasses of Heineken per person.

4/

Cadbury World, United Kingdom

Cadbury World in the UK offers fun for the whole family. From learning the history of Cadbury to seeing how each piece of chocolate is packaged, it’s a fun look at how some of our favorite candies are made. And there’s plenty of chocolate sampling to be had along the way.

5/

Carlsberg Beer Factory Tour, Denmark

Experience Denmark’s prized Carlsberg Beer firsthand with a factory tour. From how the company got started in 1847 to what goes into each batch, learn the ins and outs of this favorite local beer. Then, enjoy a taste at the end of the tour.

6/

Munich’s BMW World, Germany

See what it takes to be one of the world’s most respected automakers during the BMW Plant Tour in Munich. Find out how each employee plays their part to put together award-winning vehicles each and every year. Tickets go quick, so reserve your spot early.

7/

Museu de Chapelaria, Portugal

As one of the most unique tours in Europe, the Museu de Chapelaria (a.k.a. Hat Museum) is a surprising treat for tourists and locals alike. Learn everything about European hat design and manufacturing through the years at this unforgettable museum in Portugal.

8/

Guinness Storehouse, Dublin, Ireland

Go straight to the Irish pubs’ source at the Guinness Storehouse in Dublin. As one of Ireland’s top visitor attractions, it’s a firsthand look at one of the most complex beer breweries in the world. Of course, it comes complete with a beer sampling in the Gravity Bar overlooking the city.

9/

Design Museum, Finland

No trip to Europe is complete without learning about the stunning modern designs that come from Finland. Although not a factory tour, The Design Museum in Finland is a celebration of the brilliant lineage of Finnish design. Learn about Finland’s three design icons—Iittala glasses, Alvar Aalto stools and Marimekko dresses.

View all

Galleries

GalleryExploring Europe’s Hidden TownsThere’s so much more to Europe than just the big cities and landmarks. Go off the beaten track and discover some of Europe’s lesser-known cities, hidden towns and secret villages that are rich in natural beauty and history.

GalleryEurope’s Most Iconic LandmarksEurope is full of iconic sites and landmarks. From the Eiffel Tower in Paris to flower fields of the Netherlands, there’s always something new and exciting to see. In this gallery, you’ll find just some of the must-see landmarks scattered throughout Europe in this gallery. Get to know a little about them here so you know which ones to add to your trip itinerary.

GalleryHistorical Thermal TownsArriving in one of our historic thermal towns, maybe by train, to immerse yourself in the spa culture of Europe is the perfect way to start your “thermal travels” habit. Whether you seek relaxation and wellness or some world-class cultural or sporting events, you will not be disappointed!

GalleryEurope’s Fire and Ice FestivalsThere’s a lot to celebrate in Europe – especially during one of Europe’s many fire and ice festivals. Each festival is different from the rest, but they’re all a good time. From Iceland to Malta and everywhere in between, Europe’s festivals are some of the most colorful, festive and energetic celebrations on the planet. Browse some of the best and literally the brightest fire and ice festivals in Europe with this photo gallery.

View all

Featured Experiences

Royal residences in PolandA right regal tour!

Discover your European RootsEver wondered where your forefathers once lived? Come to Europe to see those villages, towns, and cities with your own eyes.

RecipeFlemish Rabbit StewKonijn op Vlaamse Wijze is a Flemish delicacy

Green Dutch citiesVisit the cities of tomorrow in The Netherlands.

CHECK OUT OURLATEST GUIDE READ

Christmas in South EstoniaDo your merrymaking in Tartu.

Unveiling the Allure of France and SwitzerlandGuide: Marseille, Nîmes, Geneva.

Luxembourg winter legendsDecember is full of tradition, fun, and treats!