Related Papers
New Media & Society
The Social Mediascape of Transnational Korean Pop Culture: Hallyu 2.0 as Spreadable Media Practice
2016 •
Dal Yong Jin, Kyong Yoon
While it has been more than 15 years since the Korean pop culture phenomenon known as the Korean wave or hallyu emerged, academic analyses have not sufficiently addressed its dimension as a media environment from a global perspective. In this regard, drawing on qualitative interviews with North American fans of the recent Korean wave, this study explores how the hallyu phenomenon is integrated into a social media-driven cultural landscape, which will be referred to as the social mediascape. The social mediascape of hallyu reveals that the technological affordances of social media platforms and fans' sociality interplay with each other, resulting in the rapid spread of hallyu as a set of impure cultural forms.
Korean Wave – Cultural Media Industries in Making
Paw Siriluk Sriprasit
This essay aims to provide a deeper consideration of Hallyu’s success. The essay applies two cultural information perspectives in complementing the evaluation of Hallyu. First is Appudurai (1990) of ‘scapes’ model, the fluxes of information and media cultures. Second is Schiller’s (1991) cultural imperialism, commoditization and consumerism. The question is whether Hallyu’s success as being purely Korean, East and West mix, or illustrating much of Western domination. This essay argues that Hallyu is very subtly complex phenomenon of cultural flows, state involvement and increased technology availability that made it so successful.
Cultural Geography of the Hallyu: Mapping the World through Korean Popular Culture
Irina Lyan
The popularity of Korean films, TV dramas, pop music, and online games has been phenomenal, continuously reaching audience in many parts of the world. It has also gained scholarly attention from researchers beyond Korean studies who approach the content and the phenomenon of Hallyu from multiple perspectives. In response to the growing interest in Hallyu among scholars of popular culture, media studies, gender studies, spectatorship, and visual culture, The Department of East Asian Studies at The Hebrew University of Jerusalem and The World Association of Hallyu Studies (WAHS) is hosting the second international conference on Hallyu, focusing on the ways in which Korean popular culture produces a new geopolitical knowledge about Korea and map out social and cultural lives of audience inside and outside Korea. Visual media plays a significant role in mediating the knowledge of place, space, distance, and scale; and produces meanings of individual and national identity, nationhood, and the worlds imaginary map. The conference, the cultural geography of Hallyu, is an attempt to examine how the mapping of representations and realities of Korea is constructed through Hallyu; how it generates and mediates knowledge about Korean culture and society; and finally how it helps people to imagine their position (both physical and cognitive) in the world vis-a-vis Korea. Organizing Committee: Dr. Jooyeon Rhee, Dr. Nissim Otmazgin, and Mrs. Irina Lyan, The Hebrew University of Jerusalem Prof. Park Gil-Sung and Prof. Oh Ingyu, Korea University This conference is made possible thanks to the generous support of the Embassy of Korea in Israel, the Hebrew University of Jerusalem, the World Association of Hallyu Studies, the Frieberg Center for East Asians Studies and the Truman Research Institute for the Advancement of Peace."
The Effects of Hallyu (Korean Wave) on the Ethnic Identity of Korean Transnationals in the US
Sunny Jung Kim
The purpose of this study was to investigate the effects of Hallyu (Korean Wave) on ethnic Korean identity among Korean transnationals and non-Korean Americans. Korean transnationals are defined as 1st, 1.5, and 2nd generation Korean Americans and Koreans sojourning in the U.S. on temporary visas. Three hundred and eighteen individuals participated in the current study. Korean transnationals, compared to non-Korean Americans, indicated a greater likelihood that Hallyu made them want to actively approach Korean culture (e.g., visit Korea, form a relationship with Koreans, and learn Korean language). However, it did not influence either group to identify more with Korean identity or to share Korean culture with others. Further investigation through sub-group analysis revealed that 2nd generation Koreans felt the least affiliated with Korean culture, followed by both 1.5 generation Korean Americans and non-Korean Americans. 1st generation Korean Americans and Korean sojourners were most affected by Hallyu with regard to ethnic identity and behavioral intent.
Level of K-pop Influence to the third year BSEd students of Leyte Normal University
Marl Jeric A Robillos, Hanne Gay Gerez
This study looked into the level of K-pop influence to the third year BSEd students of Leyte Normal University. The researchers used the seven stages of K-pop fandom as indicators of the study. The underlying framework of the study is the Media Dependency theory. A survey (questionnaire) distributed through random sampling to the sample population of 3rd year BSEd students. This questionnaire designed to get a quantitative overview of the frequency about the level of K-pop Influence. The study found out that K-pop has slightly influence in most of the stages of K-pop fandom. This means that K-pop influence is minimal only.
Landing of the Wave: Hallyu in Peru and Brazil
Ronald Simoes, Ñusta Carranza Ko
"What began as the spread of South Korean popular culture in parts of East and Southeast Asia in the late 1990s, Hallyu ("the Korean wave"), made its landing and mark in a new cultural context in Latin America years later nearing the end of the first decade of the 21st Century. But how did Hallyu suddenly emerge in this part of the international system? What factors led to its development? The results of our field research findings in Peru and Brazil brings the argument away from the cultural proximity for both states with high levels of Asian migration (i.e. Japanese and Chinese) and provides an interesting insight into discussions on socioeconomic grounds that may have influenced individuals' interests towards Hallyu.
Breaking The Wave: Audience Attitudes, Film Sector Performance And The Rise And Fall Of Korean Hallyu In Japan
Sten-Kristian Saluveer
" THE POPULARITY OF KOREAN POP IN ASIA "
gab martinez
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Consuming the Other: Israeli Hallyu Case Study
Irina Lyan, Alon Levkowitz
Abstract: "Consuming the Other: Israeli Hallyu Case Study Until the late 1990s the word “Korea” didn’t say much to an average Israeli. With the growth of political and economic relations between the two countries this lacuna was gradually filling, but the cultural influence of Korea was not yet felt in Israel. The shift occurred in early 2000s with the arrival of Hallyu to Israel. In 2003, the first Korean drama was aired on Israeli TV, My Lovely Sam Soon. The program gained such popularity that the TV channel decided, after being pressed by the public, to bring more Korean dramas to Israel. This led to the creation of tens of virtual communities by fans of Korean culture. The hypothesis of this paper is that this social media revolution generated the “Israeli Hallyu.” The academic literature attempted to analyze the secret of this major success of the Hallyu phenomena, but it still mainly focuses on its spread in Asian countries, with a few exceptions. Most theories explain Hallyu’s success by cultural proximity and close background, while neglecting the impact of local interactions and social networks. In addition, these explanations do not fit Israel, where Korean culture is perceived as exotic and different. In order to understand the “Israeli Hallyu” an electronic survey was conducted in the Israeli social networks used by Korean culture lovers. This research also followed the interactions in a forum on Korean culture that includes the largest community in Israel (around 3000 fans). This forum successfully organized volunteers to translate Korean dramas, movies and music to Hebrew. The main argument is that the Korean-culture audience in Israel is not a passive recipient in a one-way process, but rather, its members are cultural agents that shape and construct “Koreaness” in adjustment to the local environment. This process is mediated by virtual communities in the circle of consumption. First, the agent consumes the product and shares one’s knowledge and emotions in social networks. This in the turn creates a strong feeling of belonging to this virtual community, as well the feeling of being unique due to exotic sense of culture. These highly positive emotions encourage additional consumption. What is intriguing in this process is the gap between authentic culture and its final product. The Korean Wave is not only the Korean culture itself, but also the reflection of it by local consumers via virtual communities, where the “Koreaness” is presented again to adapt to the culturally distant local market." Location: University of Michigan Event Date: Apr 6, 2012 Organization: Nam Center for Korean Studies
SOFT POWER OF THE HALLYU WAVE
Daphnee Nazon
